Meet The Team

Founder & CEO

Enrique Partida

MIT. UCLA. Wharton.

Ex-Cinépolis USA. Ex-Amazon.

15+ years building and leading global teams and multimillion-dollar go-to-market strategies for tech and entertainment companies.

Personal Passions:

Team Rubicon Member (humanitarian crisis response), Guitar Geek. Cofounder of Sofia the Brave; a non-profit that supports families of kids with special needs via therapist-designed and fully personalized programs.

Co-founder & Head of Product

Eden Salisbury

California State University

Ex-Viacom, ex-Blizzard Games

15+ years leading UX, product management, and user research teams for entertainment, legal, healthcare, and gaming.

Personal Passions:

Creating products that empower users & make a positive impact. Her focus on social good extends beyond the professional sphere, including 15 years in animal rescue as a medical coordinator and foster with Kitten Rescue.

Advisory Board Member

McCless Stephens

MIT. University of Colorado

Ex-Google. Author.

Advisory Board Member

Matthew Heyman, MBA

Harvard MBA. NYU Business School.

Co-Founder & ex-COO, Cinemex

Advisory Board Member

Rosa María Hernández

Founder & CEO of IPSESA, Univ. of Massachusetts Boston

Advisory Board Member

Vicka Tapia, MBA

Ex-UN Global Pact | Corporate Social Responsibility | Financial Advisor | UNAM, Tec de Monterrey

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Advisory Board Member

Michael C. Booth, MA

University of Southern California.

Ex-VP for United Entertainment Group & Edelman.

Advisory Board Member

Mauricio Simbeck, MBA

Harvard MBA. Silicon Valley Community Foundation.

Co-Founder & Chief Strategy Officer, LATAM

Edith Contla

Universidad Anahuac.

Founder & ex-CEO, EM Capital

18+ years leading sales and lobbying strategies for tech firms across LATAM; developing scientific and social development programs in alignment with the United Nations’ 2030 agenda.

Personal Passions:

Published Author. United Nations 2030 Sustainable Development Planning Committee. Regional President of the Women Entrepreneurs Association (AMMJE).

Co-founder, Head of Marketing & Data Strategy

David Jafri

Elmira College, NY

Ex-Microsoft, Warner, YP.com

20+ years in entertainment marketing, integrated media, royalties & licensing, e-commerce, strategic brand partnerships, and marketing technology infrastructure,

Personal Passions:

I'm a naturally curious and optimistic person. Immersing myself in music and the open road energizes me and clears my mind so I can focus on achieving positive outcomes for the folks in my life.