Meet The Team
Founder & CEO
Enrique Partida
MIT. UCLA. Wharton.
Ex-Cinépolis USA. Ex-Amazon.
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15+ years building and leading global teams and multimillion-dollar go-to-market strategies for tech and entertainment companies.
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Personal Passions:
Team Rubicon Member (humanitarian crisis response), Guitar Geek. Cofounder of Sofia the Brave; a non-profit that supports families of kids with special needs via therapist-designed and fully personalized programs.
Co-Founder & Chief Strategy Officer, LATAM
Edith Contla
Universidad Anahuac.
Founder & ex-CEO, EM Capital
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18+ years leading sales and lobbying strategies for tech firms across LATAM; developing scientific and social development programs in alignment with the United Nations’ 2030 agenda.
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Personal Passions:
Published Author. United Nations 2030 Sustainable Development Planning Committee. Regional President of the Women Entrepreneurs Association (AMMJE).
Co-founder, Head of Marketing & Data Strategy
David Jafri
Elmira College, NY
Ex-Microsoft, Warner, YP.com
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20+ years in entertainment marketing, integrated media, royalties & licensing, e-commerce, strategic brand partnerships, and marketing technology infrastructure,
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Personal Passions:
I'm a naturally curious and optimistic person. Immersing myself in music and the open road energizes me and clears my mind so I can focus on achieving positive outcomes for the folks in my life.
Co-founder & Head of Product
Eden Salisbury
California State University
Ex-Viacom, ex-Blizzard Games
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15+ years leading UX, product management, and user research teams for entertainment, legal, healthcare, and gaming.
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Personal Passions:
Creating products that empower users & make a positive impact. Her focus on social good extends beyond the professional sphere, including 15 years in animal rescue as a medical coordinator and foster with Kitten Rescue.
Interim Chief Technology Officer & Investor
Jose Antonio Reyes, MBA
IPADE MBA. IESE Business School.
Chief Sales Officer, IA Interactive
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Product Development expert and Software Engineer with 15+ years of experience building multimillion-dollar tech platforms for clients such as Unilever and Cinepolis.
Self-proclaimed geek and lover of all things tech. Loves to Travel, 10+ countries and counting!
Advisory Board Member
McCless Stephens
MIT. University of Colorado.
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Ex-Google USA. Ex-Moon Boots Tour Management team. 15+ years building scaled tech operations and managing global projects. Berklee College of Music, Blues Piano. Author of: “A Gringita Rows Solita: A four-day canoe trip through the Peruvian Amazon”.
Senior Board Member & Investor
Manuel de la Torre, MBA
Stanford, MIT, Harvard, IPADE MBA.
Founder & CEO, IA Interactive
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Ernst & Young Entrepreneur of the year. Founder & CEO of IA Interactive, a leading tech development firm with offices across 4 countries with clients such as: L’Oreal, Unilever, Anheuser-Busch, Volaris, Best Buy, Mattel, Interjet, and Cinépolis.
Advisory Board Member
Rosa María Hernández
University of Massachussetts Boston
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Founder & CEO of IPSESA, with 25+ years of experience in enterprise asset management and ERP solutions. Recognized by GE Digital for being the first female CEO leading an ERP company in Latin America. Founder of ECOLÓXICO and active member of AMMJE.
Senior Board Member
Matthew Heyman, MBA
Harvard MBA. NYU Business School.
Co-Founder Cinemex
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Co-founder, ex-COO Cinemex (sold for $250M+ in 2002), Ex-CEO Cinépolis USA, Executive-in-Residence and Lecturer at NYU Stern School of Business, 30+ years of experience in private equity, corporate development, M&A, and business strategy consulting.
Senior Board Member
Miguel Angel Dávila, MBA
Harvard MBA. Ex-McKinsey.
Co-Founder Cinemex
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Co-founder, ex-CEO Cinemex (sold for $250M+ in 2002), Managing Partner LIV Capital, President & Co-Founder WTC Cinemas, Board member for Endeavor MX and the Institutional Stock Exchange -Mexico's second largest stock exchange (BIVA).
Advisory Board Member
Mauricio Simbeck, MBA
Harvard MBA. Silicon Valley Community Foundation.
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Founder & CEO of Milagros Medical, a national chain of low-cost clinics that provides health & wellness services to underserved communities. Board member for SVCF and YPO, Recognized by the Mayor’s office of San Mateo County for his community work & leadership.
Advisory Board Member
Michael C. Booth, MA
University of Southern California.
Ex-VP for United Entertainment Group & Edelman.
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Founder & CEO, PoV Agency; a disruptive Los Angeles-based PR firm. 15+ years leading partnerships and PR strategies for Nike, Kelly Clarkson, Enrique Iglesias, Pitbull, Sony, Victoria's Secret, Timberland, and AT&T.
External Legal Counsel
René Andrés Hinojosa
Northwestern University Pritzker School of Law
Partner, Hiro Law
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Dual-licensed attorney in California and México with a deep focus on cross-border tech startups within the A.I. industry. Driven by a passion for the technicalities of transformer models and classical machine learning.
Join Our Team
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